Protranslate Blog

Building brand awareness is a complex task which includes building brand identity, measuring brand awareness metrics, creating communication channels just to name few… In this blog post, we are going to explain the role of brand awareness, key metrics to measure it and reveal some secrets that might help your brand to grow its brand fans and brand ambassadors naturally. Learn more…

Is it enough to be a fluent speaker to produce a high-quality translation? Your expertise in subject and creativity also matters! Read about the benefits of expert translation and how to make content more engaging with the reader in this blog post…

Want to learn how neural machine translation is functioning? What will be the next steps on the path of the machine learning development? All this information in the blog post

In a global world advertisement on Facebook has become the new TV commercial. How and why social media has become so important in brand management and driving sales numbers up? Find out more in our blog post…

Chatbot service has the potential to dramatically increase your sales and improve all your marketing efforts on foreign markets. Learn the most successful chatbot use-cases in this blog post

There are many computer-assisted translation (CAT) tools for translators to use. These tools help to improve the translation quality while easing the job for translators. Learn how and why to use CAT tools in the process of professional translation.

Think Globally – Act Locally is a great and inspiring concept for a business. But what stands behind these words? How to implement this strategy in real life? Protranslate is explaining on a real global company use case…

Starting Google Ads campaigns in a foreign language is a challenging task. How to create an effective commercial message that will help to sell your product? How to find a suitable context to sell your product? And more tips from Protranslate localization team…

Localization is an extremely important process for businesses all around the world. Speaking about mobile app localization, it can be considered a strategic investment to expand your application audience across the borders!

Creative translation is a very niche and highly qualified job. In this article, we uncover which skills creative translator should have and how to improve yourself working on creative translation tasks. The importance of thinking outside the frame while working on a translation of different creative texts.

While marketing translation is becoming a new trend for companies with global business operations, we would like to share several proven marketing activities that will help the business grow. Valuable tips for marketing translators and small and medium enterprises.

SEO localization can open new horizons for those businesses which target users in foreign countries and significantly increase your website traffic from abroad. In this article, we are going to talk about the principles of search engine optimization and SEO strategy for foreign markets.